Schulte Home is a leading manufacturer of DIY shower systems and DIY shower areas for DIY enthusiasts throughout Europe. Based in Sundern (Sauerland), the family-owned company has been developing and producing easy-to-install shower solutions for DIY-style bathroom renovations for over 100 years. The product range extends from shower enclosures and walk-in showers to complete systems for easy self-installation.
A key feature of the Schulte Home brand is its focus on self-installation: all products are specially designed for DIY enthusiasts who want to modernize their bathrooms quickly, safely, and without special tools. The shower enclosures, walk-in showers, and shower trays on offer can be flexibly combined to create customized bathroom solutions for almost any room layout. A significant portion of sales comes from DIY shower areas, which impress with their intelligent design, precise manufacturing, and easy-to-understand installation instructions. Schulte Home not only offers the product, but also supports the entire process with online configurators, planning aids, and digital services at schulte.de.
Sustainability is an integral part of product development at Schulte Home. Sustainable materials are used in manufacturing, attention is paid to long-lasting quality, and packaging solutions are continuously optimized. The company is working to reduce the amount of plastic used and promotes the use of recyclable components—an approach that contributes to the development of sustainable showers in the DIY sector.
With a holistic understanding of service, Schulte Home supports DIY enthusiasts not only up to the point of purchase, but also beyond. The company’s own logistics ensure reliable delivery, while the online offering provides tools such as installation videos, FAQ sections, and topic-specific guides. Customers thus receive comprehensive support from the initial planning stage to the final implementation in their own bathroom.
Location
Employees
Foundation of “Gebrüder Schulte, Metallwarenfabrik” (Schulte Brothers, Metal Goods Factory) by Josef and Franz Schulte
Foundation of Schulte Duschkabinenbau and addition of shower enclosures to the product range
New location in Olsberg
Start of international sales
Establishment of the Glass Construction Center
Introduction of the shower service
Introduction to Express Plus
Foundation of Schulte Home GmbH & Co. KG (spin-off of the shower enclosure division); introduction of in-house logistics: Duschexpress
Completion of new building, integration of Ottofond and Schöner Wohnen
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The entrepreneurial success of hidden champions usually results from successfully occupying niche markets.