InterRed GmbH

InterRed GmbH develops and distributes software solutions based on state-of-the-art information technology. InterRed is the technological leader in the field of AI-based multi-channel publishing solutions (content management (CMS), editorial system, digital asset management) and offers future-proof print, web, tablet and mobile solutions for newspapers/magazines, corporate publishing and content marketing.

The overall InterRed solution is made up of several solutions. The core is the multi-channel publishing solution InterRed, which supports different media worlds in the editions InterRed Print, InterRed Online, InterRed Social and InterRed AppPublishing or as a central InterRed ContentHub – both individually and in combination. The solution is supported by InterRed ContentAgents (artificial intelligence).

InterRed uses AI to automate creation, transformation and curation. Creation has been supported for years by InterRed ContentAgents, which provide valuable help with topic identification and storytelling, among other things. In addition to InterRed MediaSync (intelligent synchronization of content), the InterRed ContentAgents offer automated adaptation and transformation of content (transforming). The final step in multi-channel publishing is the curation of the content previously selected by means of AI. Of course, editorial requirements such as KPIs, departments, etc. can also be taken into account. The content is bundled into one issue and published for both digital and print, taking into account specifiable layout requirements. InterRed SmartPaper uses this technology to automate the creation of print products. For example, a teaser, Twitter message and print version are automatically created from a digital article. InterRed thus revolutionizes media production for print and digital channels.