InterRed GmbH

InterRed GmbH develops and distributes software solutions based on state-of-the-art information technology. InterRed is a leading technology provider in the field of AI-based multi-channel publishing solutions (content management (CMS), editorial system, digital asset management) and offers future-proof print, web, tablet, and mobile solutions for companies in all industries.

InterRed uses AI to automate creation, transformation, and curation. Creation has been supported for years by InterRed ContentAgents, which provide valuable assistance in areas such as topic selection and storytelling. In addition to InterRed MediaSync (intelligent synchronization of content), InterRed ContentAgents offer automated adaptation and conversion of content (transformation). In a final step, multi-channel publishing involves curating the content previously selected by AI. Of course, editorial requirements such as KPIs, departments, etc. can also be taken into account. The content is bundled into an issue and published for both digital and print, taking into account specifiable layout specifications. InterRed SmartPaper uses this technology for the automated creation of print products.

For example, a digital article is automatically converted into teasers, social media posts, and a print version. InterRed is thus revolutionizing media production for print and digital channels.