Grohe AG

GROHE is a leading global brand for holistic bathroom solutions and kitchen faucets. Since 2014, GROHE has been part of the strong brand portfolio of LIXIL, a leading manufacturer of trend-setting water technologies and building equipment. To offer „Pure Joy of Water“, every GROHE product is based on the brand values of quality, technology, design and sustainability. With its customized portfolios GROHE QuickFix, GROHE Professional and the premium sub-brand GROHE SPA, the brand offers both life-enhancing product solutions and services. They are all designed to meet the diverse needs of GROHE’s professional business partners and their differentiated target groups. A true legend: More than 20 years ago, GROHE launched its first Eurosmart faucet for the bathroom. Since then, the product line has become a true bestseller in the brand’s faucet portfolio and a favorite for professionals. While the main features of the line remain unchanged, GROHE ensures that the Eurosmart portfolio always grows with the demands of a changing society and adapts to modern needs.

With water at the core of the business, GROHE contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from_CO2-neutral* production and the avoidance of unnecessary plastic in product packaging to water- and energy-saving product technologies such as GROHE Everstream, a water-recycling shower. Thanks to the hybrid brand experience GROHE X, the brand is providing further impetus for the industry. Whether digitally on the Brand Experience Hub, physically or hybrid at the GROHE X Brand & Communication Experience Center in Hemer, or on the road with the GROHE X Motion Trucks: the brand connects people and thus supports LIXIL’s objective of „making a better home a reality for everyone, everywhere. *includes_{CO2 compensation projects}, more at grohe-x.com/sustainability.